The move has been made to allow Blade, which launched in late-2017, to "attract more customers and increase its market share across all sectors Anheuser-Busch InBev, Heineken N.V., & Carlsberg A/S are few of the key players in this market. “We are happy with the professionalism of your in-house research team as well as the quality of your research reports. The terms of the signed definitive agreements are in line with the non-binding agreements previously announced in HEINEKEN's media release on 3 August 2018. The growing popularity in the region is directly proportional to the increasing demand from millennials and young working population, owing to the changing taste preferences and varied drinking experience. Amsterdam, 2 December 2020 - This year, HEINEKEN celebrates the 150 th anniversary of Amstel. “Lager Beer is Dominating in Global Marketplace – Ale is Expected to Witness Higher Growth Owing to its Offerings of Low-alcoholic Flavored Beer”. 2) Heineken Dutch-based beer brand Heineken has been a global brewing leader for the last 150 years. Under the agreement, Heineken will take a 40 per cent stake in CRH Beer, China Resources Beer’s parent company, for HK$24.35 billion (US$3.1 billion). The government has banned the promotion of beers in most of the major markets across the world such as India, China, the U.K., and others. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Vietnam is considered one of the largest and fastest growing beer consumption markets in the world. Who are the top market players in the beer? Japan’s Asahi sold out of its stake in China’s Tsingtao Brewery Co. in December after failing to gain traction for its top-selling “Super Dry” brand, while Carlsberg has relied on its control of a local brewer, Chongqing Brewery Co., to build up a presence largely confined to China’s western region. To mark this milestone, the brand is launching in the world's biggest beer market, China. Subscribe to Global Stats by email We respect your privacy and will never share your email address with any third party. We value them as a research company worthy of building long-term relationships.”, “Well done Fortune Business Insights! The off-trade channel consists of a supermarket, wine shops, specialty stores, and others that offers beer at a low cost as compared to on-trade channels. Premium Beer Market Report Market 2020 Analysis by Global Manufacturers – Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, China … The varying consumer preferences, improving living standards, and rising modernization across the globe are rapidly fuelling-up the demand for premium beers, which is reflecting an impressive growth of lager beer in the global marketplace. 3) China … The global beer market Size was valued at USD 693.39 billion in 2018 and is projected to reach USD 962.39 billion by 2026, exhibiting a CAGR of 4.22% during the forecast period. However, it is worth mentioning that foreign producers have been struggling to enter the beer market in China since the 1990s. North America is one of the major market places in the world with immense potential for beer business to grow, owing to the high consumer association with beer and innovative HoReCa sectors. North America is expected to hold the highest market share in the global market. Heineken entered the Chinese market in 1983 and sells its Heineken, Tiger and Sol in China, along with local brands Anchor and Hainan Beer, however has struggled to establish a foothold. Anheuser Busch has expanded Budweiser while buying up local craft beers and aggressively marketing its Goose Island brand to millennials in China’s urban centers. The higher production capacity, ability to understand market needs & trends, and strong distribution network across the globe are some of the major factors which help to maintain the company’s growth and leading market position. Heineken(R) grew by strong double-digits as it continues to be rolled-out throughout CRB's strong route-to-market, entering new channels and the successful introduction of Heineken… From 10 breweries controlling the market in 2004 the market dynamics have changed and now it is been controlled by five major players who control 50% of the world’s beer market. The manufacturers are emphasizing and capitalizing on the desired launch of beer in the market to meet its growing demand. The Dutch brewer said Friday it is picking up a 40% stake in China Resources Beer. Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share. The food services sectors are emphasizing on inaugurating new on-trade places such as restaurants, bars, pubs, and others where the hard drinks are served to the consumers. Lager beer segment is expected to be the leading segment based on type, in this market during the forecast period. Heineken NV is buying a $3.1 billion stake in China’s top brewer in a bid to challenge Anheuser-Busch InBev’s position as the largest foreign beer maker in the world’s biggest market. The Leuven, Belgium-based giant inherited a 49 percent stake in the Snow owner via its acquisition of SABMiller in 2016 but had to sell it to settle antitrust concerns. Chief Executive Officer Hou Xiaohai said the company aims to move the Snow brands upmarket, while building Heineken into the No. Updates with Heineken CEO comment in fifth paragraph. Heineken hopes $3.1 billion will be enough to tap into a bigger share of China's huge beer market. The manufacturers and brewers are utilizing such opportunities which reflects in the high emergence of small breweries and new beer profiles in the market. “The mission is clear, but it’s also facing many challenges.”. "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI102489. Alcoholic beverages market is driven by the increase in global young-adult demographic, coupled with high disposable income and consumer demand for premium/ products. Its vastly popular Snow beer is the top-selling beer in the world by volume. As of mid-2018, CR Beer accounted for 25.6% of China’s beer market. It has a smaller market share … A considerable increase in the consumption of beer has been observed in India due to its growing youth population with preference for beer. “Global Beer Market is Highly Consolidated, due to the Strong Presence of Key Giants in the Market - Anheuser-Busch InBev Continues to Hold Major Market Share Since Past Five Years”. Increasing Prevalence of Alcohol Socialization among the Consumers. Therefore, the threat of potential new entrants for Heineken is high. It’s expanded the Budweiser label while buying up local craft beer brands and aggressively marketing its Goose Island brand to fashionable millennials in China’s urban centers. The Dutch brewer had a 0.5 percent share of the China market by volume in 2016, according to research firm Euromonitor International, while CR Beer accounted for more than a quarter. Heineken N.V., Beer Market Revenue (USD Million), Production (Litres), Consumption (Litres) and Market Share (%), 2014 – 2017 Heineken N.V., Beer Sales Market Share (%), 2014 – 2017 Business strategy “The premium market is the important battlefield for brewers to win in China,” Hou said on a conference call. Heineken and China Resources Target Beer Premiumisation Trend in China Heineken currently has a very limited share of the world’s biggest beer market, being responsible for less than 1% of total volumes in China in 2017, quite some way behind its … The regional market is led by countries such as India, China, Australia, and others where consumers are increasingly seeking to drink beer. Heineken(R) grew by strong double-digits as it continues to be rolled-out throughout CRB's strong route-to-market, entering new channels and the successful introduction of Heineken… Looking forward to work together in the future”, “It has been a delightful experience working with you guys. Over the past two decades, there has been major transformation along with the significant impact on the consumption patterns of beer in North America. The increasing efforts and capitalization by the manufacturers to innovate the overall market is further expected to boost-up its sales in the forecast period (2019-2026). The total acquisition is said to be valued at $28.6 million (€22.1 million) of which Heineken will take a 46.1 percent (€10.2 million) share. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”, “Please pass on our sincere thanks to the whole team at Fortune Business Insights. Heineken is one of the largest brewers in the world and they have to share market with other brewer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. The brewing technologies and innovative R&D centers are the key pillars to support the market worldwide. I appreciate the timeliness and responsiveness of you and your team.”, © 2020 Fortune Business Insights . Dutch brewing giant Heineken has paid €2.7bn for a 40% stake in the company which controls China’s biggest beer firm, China Resources Beer. This will make Heineken The consumers in several economies are price conscious and do not spend money to drink in pubs, bars, and other on-trade platforms. Which distribution channel is expected to witness the fastest growth in the global beer industry? Major manufacturers including Heineken, Ab InBev, and Carlsberg have introduced alcohol-free products in different regional segments for capturing an extensive market share. To mark this milestone, the brand is launching in the world’s biggest beer market, China. 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